Friday, April 03, 2009

Is Your Idea MMM Good?

Campbell Soup has set up a new website to let people who don't work for Campbell submit ideas. The introduction on http://www.campbellsoupcompany.com/ideas/ states:
Dear Friend of Campbell,

Campbell Soup Company has a passion for innovation. We continually seek to improve the quality, convenience, and value of our products. We are always interested in ideas for new products, packaging, marketing, and production technologies that will help us meet the needs of our consumers and customers better, faster and more completely.

At Campbell, we recognize that valuable ideas for innovation may come to us from many sources, both inside and outside the Company. Consumers, customers, suppliers, contractors, inventors and friends often have suggestions that they would like to share with us, and we welcome their interest in doing so.

We have created this Web site to provide a convenient method for people who are not employed by Campbell to submit ideas for innovation to us. If you have an idea that you think may interest us, we hope you will submit it for our consideration.

Thank you for your interest – we look forward to hearing from you!

Douglas R. Conant
President and CEO


So if you've always thought the company should create a "cream of shrimp" soup or have any other productive ideas for Campbell, check out the site for guidelines, terms, and how to send in your thoughts. Keep it clean, keep it positive.

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